It’s no secret that the Internet is a powerful marketing tool. In fact, many have argued that it has become a necessity for all businesses to have a website in order to compete. With this being said, many companies are going through the trouble of creating a website but neglecting to maintain it by checking back on it and making changes accordingly.
With the growth of technology and new marketing ploys, it can be hard to keep up with all the latest changes on the web. Unbeknownst to you, your website may need some tweaks that will make it more effective; or worse, your website might need some major overhauling that will take more time than you have available.
Is your website outdated?
Could your website be outdated? Statistics show that the average internet user visits a website and leaves after spending less than 20 seconds on it. With this in mind, there are a few things you should consider to make sure your website doesn’t fall into this statistic.
You want to make sure that you’re not losing business because of outdated content or website layout.
A refreshed look can go a long way to improve conversion rates
A website’s design plays a huge role in its conversion rates. With so many options to choose from, it can be difficult to know where to start. A refreshed look can go a long way to improve conversion rates and transform your site into an engaging hub of information for new and repeat customers.
Does your website load too slowly?
One of the first things you should look at is how much time it takes for people from different geographic regions to load your page. Millions of people are frustrated with slow loading times on their favorite websites. The average web page takes over 8 seconds to load, and that can be to long. Some more complex sites take even longer to load, causing users to be confused if their browser is even working.
Are you missing out on leads, sales, or customers?
You might be if you are not promoting your products or services properly online. as a way to attract more traffic. Whether you’re a small business with one location or a franchise with hundreds of locations, if you haven’t been using social media like Facebook, Instagram, Twitter to grow your customer base then you may be missing out. You also need to be registered on Google My Business for those local customers that are looking for the type of products or services you sell.
Is your website not responsive to mobile devices?
Are you worried your website is not responsive to mobile devices? If so, you are not alone. According to the World Wide Web Consortium, over 50% of websites are not responsive to mobile devices. The change in technology has made it necessary for businesses to rethink their strategy and use responsive web design practices.
With more and more people using smartphones and tablets to access the internet, a responsive website is a necessary component of a successful online presence. Make sure your site looks good at all times, regardless of whether it’s accessed on a desktop computer or through a mobile device, with the help of an experienced web design company.
If your website isn’t responsive to mobile devices, you could be losing customers and revenue.
In conclusion, as a website owner, it is imperative that you know what your website visitors need. Once you have undertaken the necessary steps to make your site more customer-oriented, you will find that your website will be a lot more successful.
If you feel your website is not up to date we would be glad to help you update your website and help with your online social media presence. Sprout Digital is here to get you up to speed and to you meet all your online business goals. Give us a call today at 888-217-9502888-217-9502, email us at firstname.lastname@example.org or use our contact us form to get ahold of us.