by Sprout Digital | Jan 21, 2022 | Audience Targeting
Today, more and more businesses are turning to social media to connect with their customers. More than just a tool for communicating, social media is a way to find out what people want from your products and services, and to give them value in return. Yet some...
by Sprout Digital | Jul 29, 2021 | Advertising, Audience Targeting
What is Sponsored Content and does it work? Of course, it works! Sponsored Content is premium content that you pay a publisher to create and publish in a newspaper and in digital format that resembles the publication’s editorial content. Sponsored Content is an...
by Sprout Digital | May 17, 2021 | Advertising, Audience Targeting, Search Engine Marketing, Tech
Social media marketing has come a long way from its beginning. In the past businesses shared content on social media to reach potential clients and to drive traffic to their websites. Businesses hoped this would result in sales and conversions. The same principles...
by Sprout Digital | Nov 3, 2020 | Advertising, Audience Targeting, Search Engine Marketing, SEM
Recently shopping patterns have changed. Most shoppers now research online before making any purchasing decisions. It is important to make sure your company is positioned favorably online when shoppers are searching for your product or service. Paid...
by Sprout Digital | Aug 10, 2016 | Audience Targeting
Ever notice after buying a new car (or new to you at least) you begin to see that car everywhere you drive. On your way to a movie, the grocery store, or to daycare – there are Jeep Wranglers or Toyota Tundras everywhere! No, there wasn’t a fire sale on...
