Want to Rank Higher on Google? Here’s How.

 

When it comes to SEO (search engine optimization), ranking on Google is the key to success. There are a few things you can do to increase your chances of appearing higher in search engine results pages (SERPs).

 

Search Engine Optimization

 

One of the most important is to make sure that your website is search engine optimized. This means using the correct keywords and making sure your website is easy to navigate. You also need to make sure that your website is updated regularly with new content.

 

Keyword Density

 

One way to improve your ranking is by optimizing your website for keyword density. Make sure the keywords you want to rank for are included in the title tags, meta descriptions, and within the body of your content. You can also use supplemental tools that Google offers for free to find related keywords that you may not have considered.

Backlinks

Another important factor in ranking is link popularity called backlinks. The more websites that link back to your site, the better. One way to increase links is by publishing great content that others will want to share. You can achieve this by submitting your website to directories and by writing articles, blog posts and press releases about your business. You can also promote your content through social media and other online channels for backlinks to your website.

 

Mobile Friendly

 

You should also make sure that your website is mobile-friendly. With more and more people using smartphones and tablets to access the internet, its important that your website looks good on all devices.

 

User Experience

 

Boost your website’s user engagement by employing one of the top 4 ranking factors of search engines. All four of these are closely tied to the user experience of your site, which was recently emphasized by search engine Google through its Page Experience update.

They are:

  • Web site visits
  • Time on site
  • Pageviews per session
  • Bounce rate. 

 

Use Keywords in All Page Content

 

Building better content on your website is a surefire way to increase traffic and optimize your search engine rank. Google agrees: According to a blog post, having high-quality content on your webpage is important to rank in a higher position on search engine pages. The purpose of your content should be clear, relevant, up-to-date, and mobile-friendly.

 

Local Search: Near Me

 

Many people now use their smartphones to search for businesses nearby. To improve your organization’s chances of appearing in relevant local searches, be sure to claim your Google My Business listing, post relevant content in your Google Posts, get listed in local directories, and work on improving your business’s online reputation with great online reviews.

 

Optimize for Voice Search

 

Voice search optimization is critical for your search marketing efforts. Based on a study conducted by Proficient, only 59% of those surveyed stated that voice search is their preferred method of accessing the information on their phones. Include common voice search phrases on your website, so your content will be found when your customers use voice queries.

In conclusion, by following the tips provided in this article, you can increase your ranking on Google and improve your website’s visibility to potential customers. By increasing your ranking, you can improve your website’s traffic and ROI. So, follow these tips today and see the results for yourself!

If you need assistance with your SEO and keyword research Sprout Digital is here to help you meet all your online business goals. Give us a call today at 360-735-4472, email us at info@sproutdigital.us or use our contact us form to get ahold of us. 

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