In this part of “Working With a Web Development Agency,” Holly Cordner of offers some ideas on how to design a websites look and feel.


This is the part that most people think of when they think of web development—that is, how is the website going to look? What colors and visual elements will it include? Will it include “cool” effects?

While this is certainly an important step, I hope that you are able to see that it’s just one of many pieces of a successful website. With that in mind, I would encourage you to trust the design professionals handling your website. Don’t get hung up on little things like specific fonts or background shades.

If you’ve been working with your agency and communicating with them to this point in the process, they should be well aware of the goals you have for the site and the brand image you want to convey. Certainly, you can and should make your opinions known, but know that they, just like you, want to make your site easy to use and attractive to your visitors.


Here are a few guidelines for easing the design process:

  • Be prepared to give examples (both within your industry and without) of websites that you like the look of. Be as specific as possible—is there a layout you prefer? A color that catches your eye? An image that conveys what you want to say?
  • Are there any “must haves” for your site?
  • Are there any “don’ts”?
  • Once you’ve discussed design and you’re all on the same page, ask to see a few design prototypes. Discuss elements you like and dislike and request changes as necessary.

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