Google has become one of the most valuable tools for all online businesses. Your business needs to seriously consider advertising with Google to grow your company’s return on investments. Google takes in up to 80% of all global online digital advertising revenue. There is a reason for this, Google works for every advertiser using their advertising platform. 

If you’re not familiar with Google or Google ads, it’s a pay-per-click advertising tool that you can design, publish and track your advertisements. Companies benefit greatly with google ads because it puts your products and services in front of local, regional, national and global consumers. 

Reasons you should be using Google and Google Ads to promote your business. 

  • Google my business free listings
  • Google ads are measurable
  • Google ads rank your website higher in search results 
  • You can target your customers
  • You control your advertising costs
  • Ads make you stand out over your competition
  • Search engine optimization 

Ways to use Google Advertising and what types of ads are available for you. 

  • Google Search Ads 
  • Local Search and Service Ads
  • Google Shopping Ads
  • Google Display Ads
  • Google Video Ads
  • Gmail Ads

Google Analytics is a tool that allows you to track all your website data and measure the results of your advertising on Google. This is an online tool that allows you to track conversions, sales, your business goals, marketing strategies, and the demography of those who are visiting your website. 

If this all sounds foreign to you, and you don’t think you can handle the workload this takes, you’re not alone. Most business owners don’t have the time to deal with ads and site data. They are too busy running their business and working on their products and services to sell. That’s where we at Sprout Digital can step in and help you get your website set up with all the tools Google has to offer. Give us a call at 360-735-4472 or use our contact form to get in touch with us.

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