Website sales have never been bigger and stronger than this last year and a half. Everything from food to products and services has had surging online sales recently. National sales averages are up 44% from 2019. Consumers spent over $861 billion online with retailers across the country in 2020. Once the 2021 national figures come out that number could be much higher. Total online sales and spending for 2020 represent close to 22% of all retail sales compared to about 16% last year. This is why it’s important for you as a small business owner to have an online website presence.
Resent online shopping studies have seen that over two-thirds of consumers have increased their online shopping
Changing consumer spending habits this last year has contributed to the largest increase in eCommerce sales to date. Curbside pick-up has worked wonders for restaurants, grocery stores, coffee shops, and retail stores during this recent time. Most have even seen overall sales increases and their businesses have grown. In changing times you need to keep up-to-date on all the national sales trends and practices.
If you are a small business you need to have a website to compete in today’s market. Local community support is the strongest it’s been in years. Consumers are looking out for small businesses in their community and are seeking them out for new purchases on the goods and services they offer. If a small business does not have a website or an eCommerce site they could be hurting their own business by not doing so.
A website helps small businesses differentiate themselves from the local, regional and national competitors. Customers now rely on the internet to research and learn as much as they can about the business they wish to do business with. Developing a new website is a very important way to share your information, your company statement, and your company branding.
There many advantages to having a small business website such as:
- Reach More Customers
- Grow Your Business
- Capture Leads
- Promote Company Branding
- Cost-Effective Marketing
- Google My Business Listing
- Credibility and Professionalism
- Repeat Online Sales
- Display Your Portfolio
- Increase Your Availability
When a small business has a website it gives them the opportunity to build a relationship with their clients which is key for future repeat online sales. Your website allows your small business to be accessible 24/7/365 for customers and potential new customers.
In today’s world, it is important for a small business owner to have an online presence. If you don’t have a website people won’t know you exist. You’ll miss out on lots of business revenue without a new website. A small business or a new business doesn’t usually have a large budget but your investment in a website can provide you with some of the greatest returns.
Sprout Digital creates websites designed to match your brand and fulfill the goals of your business. By offering web design, content production, and search engine optimization (SEO), Sprout Digital can provide you with a website that is informative, looks good, and ranks favorably in local searches.