Are you using SEO on your website? Do You know what SEO is? Why do I need SEO? Does SEO really matter? You may be asking yourself a few of these questions if you’re unfamiliar with how SEO works. In this article, we’ll give you a bit more insight into SEO and how it works.
What is SEO?
SEO is the acronym for “Search Engine Optimization”, it is how you develop your online content so that it ranks well in the unpaid section of the browser search results. This section of the search results is called the organic listings. Ranking high in the organic search results is key for free listings. If you advertise, strong quality SEO efforts are all the better for you. The main goal of SEO is to increase the quality and quantity of traffic to your website.
What is Organic Search or Organic Listing?
If you use Google or other search engines, “Organic Search” in the search results that are ranked by the relevance of the search term or phrase used in the search bar. It is a free listing in Google search that appears to match the relevant information someone is searching for.
An organic search is not influenced by paid advertising. The paid advertising search results show up above the organic results. The paid advertising search results contain an “Ad” box letting the searcher know that it is a paid ad.
How It works
SEO is very involved, confusing, and at times tedious work to be able to keep up on all trends and tactics used to rank high in the search listings. Rating at the top or first page is very competitive. That’s one reason why it is good to use an SEO company to help you plan a strategy that will work best for your business. Below are just a few key aspects to consider using in your SEO strategies.
- You need to start with identifying a keywords strategy for your business
- Focus on the customer and new client search intent
- Identify exactly what a customer is searching for
- Constantly create quality and relevant content information on your website
- Post new content continually to you your site to signal fresh
- Add unique and descriptive information to each page on your website such as titles, meta tags, H1, H2 tags, etc
- Optimize and title your images
- Eliminate bad UX
- Use internal links
- Use long-tail keywords for better results
- Keep an eye on your competitions keyword strategy
- Encourage incoming links
- Use social media
SEO and the Future
SEO algorithms are constantly changing, and the rules are not defined very well. Keyword research is not a one-and-done service. The best SEO companies are always evaluating the use of keywords of site page content.
If you need help because of your busy schedule, Sprout Digital in Vancouver, WA is here to help you with proven local search marketing strategies. Tell us everything about your company and how easy it is for them to order from and work with you. We’ll enter your info for you with local search marketing tools making sure the listing is set up correctly and that your information and photos are updated monthly.