SEO in Action: China Cook

China Cook opened for business late in 2014 in a highly competitive local market for local Chinese restaurant search queries. At that time, China Cook had little to no search visibility, failing to appear on the first 100 hundred search engine results pages (SERP).

China Cook turned to Sprout Digital to enhance their search visibility online. Using on-page and off-page search engine optimization (SEO) techniques and increasing brand awareness with local and national business directory sites, Sprout Digital has improved China Cook’s SERP growth. The restaurant can now be found in Google’s “3-pack” search results — one of the first three unpaid search results.

china-cook-logo

Campaign Goals

goal-checkmarkUse on-page and off-page SEO techniques
goal-checkmarkEstablish search engine recognition
goal-checkmarkDevelop safe and steady SERP growth
goal-checkmarkAchieve Google’s local 3-pack results through local citation building and encouraging Google Reviews
goal-checkmarkIncrease brand awareness and social engagement with local and national business directory aggregators

Results

China Cook has seen consistent SERP growth throughout the duration of their SEO campaign. They rank competitively for local Chinese restaurant search queries in the greater Vancouver, WA, area.

They’re outranking direct online competitors, some of which have had an online presence for more than 10 years. Their focus keywords are satisfying searcher intent in a highly competitive local restaurant market.

Number Crunching

150% increase in organic search traffic

250% increase in mobile traffic

Regular appearances in Google local 3-pack


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