Online Presence: Garside Florist

One of the key ingredients to solid search engine optimization is making sure your business information is correct wherever it shows up. Garside Florist already had a perfect mark in that regard, but with our online reputation management, their scores went up in other key indicators.

A year ago, Garside Florist information had 228 citations. Basically, that means their business name was cited with at least one other piece of business information, such as address, e-mail address or phone number. Garside Florist has now been correctly cited in 320 cases, bolstering their information in the eyes of Google.

The increase in citations has helped the Garside Florist share of voice in local searches. When they first started with Sprout Digital, Garside Florist’s share of voice lagged behind competitors when the searched for “funeral flowers in Vancouver, Washington” and “holiday flowers in Vancouver, Washington.” In both cases, Garside Florist now ranks at the top in those searches.

Garside Florist already had the top share of voice for “flowers in Vancouver, Washington” when they started their campaign. With Sprout Digital, their lead increased by 6%.

garside florist logo

Campaign Outcomes

goal-checkmark102 more citations than start of campaign, a 71% increase
goal-checkmarkNear top ranking of multiple valuable search keywords
goal-checkmarkSlight increase in established search term lead

Number Crunching

102 more citations than campaign start

An increase of 71% total citations

Near top ranking of multiple keywords

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