SEO in Action: Performance Building Products

Before working with Sprout Digital, the Performance Building Products website wasn’t generating enough quality leads. Sprout Digital evaluated and made recommendations for their website, including changes to the content and call-to-action format.

These changes were made in the hopes of increasing the number of quality leads, improving placement on search engine results pages (SERP), and creating more relevant content.

Performance Building Products logo

Campaign Goals

goal-checkmarkIncrease search engine results pages (SERPs)
goal-checkmarkSatisfy searcher intent with relevant content
goal-checkmarkGenerate higher quality leads
goal-checkmarkAchieve Google local 3 pack results pages


The Performance Building Products website started to see improvements within a few months. Using on-page and off-page search engine optimization (SEO) efforts, the website began showing up on the first page of organic SERPs for their industry relevant search queries.

Additionally, content revisions and changes to the call-to-action format resulted in more quality lead generation. After working with Sprout Digital for two years, Performance Building Products SERPs have remained consistent despite a very competitive local market.

As a result of those positive results, Performance Building Products followed our recommendations and had Sprout Digital redesign their website. The new responsive design has increased user engagement and enhanced their website call-to-action format for higher lead generation.

Number Crunching

30% increase–year to year– in organic traffic

50% increase overall in mobile traffic

Top #3 in Google local 3 pack results

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