SEO in Action: Rain Creek Construction

The Rain Creek Construction website ranked well when they first came to Sprout Digital. Unfortunately, what it ranked well for was insignificant information. Search queries that were either irrelevant for most users or had little to no overall value for satisfying searcher intent. Because the searcher intent wasn’t fulfilled, a dismal number of qualified leads was the result.

Sprout Digital worked to improve valuable search engine results pages (SERPs) and website ranking for custom homebuilder search queries. By adding relevant content to the site and an obvious call-to-action format, higher quality leads could be generated.

Rain Creek Construction Logo

Campaign Goals

goal-checkmarkIncrease search engine results pages (SERPs)
goal-checkmarkRank website for custom home builder search queries
goal-checkmarkSatisfy searcher intent with relevant content
goal-checkmarkGenerate higher quality leads

Results

With the easier to find call-to-action format, it was much easier to contact Rain Creek Construction. Continuing content development and employing on-page and off-page search engine optimization (SEO) techniques has increased user engagement and improved website SERPs. For more than a year, Rain Creek Construction has dominated the top three unpaid results on Google SERPs in the Southwest Washington state custom home market.

Number Crunching

80% increase in organic traffic

Top #3 Google SERPs for relevant and higher volume search queries

Higher quality website leads every month


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