Online Presence: Spanky’s Consignment

When Spanky’s Consignment first entered Sprout Digital’s Visibility Management campaign, the store had a 43% listing score. Only one search engine had their correct location information and just one directory site had the information correct. In four months, Spanky’s now has a 100% listing score and their information shows up correctly on Bing, Google and Yahoo search engines, as well as review, directory, and social sites.

In addition, Spanky’s citations have nearly tripled in that time. Citations are mentions of a business name along with another piece of business data (phone number, address, website, or any combination of those) that are key in search marketing optimization as well.

Spankys Logo

Campaign Outcomes

goal-checkmarkAn increase from 43% listing score to 100%
goal-checkmarkCorrect business info showing up across search engines and directories, review sites, and social networks
goal-checkmarkCitations increase of nearly 300%

Number Crunching

Correct info showing up across popular sites

Citations near triple increase

57% increase in presence score


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