When Spanky’s Consignment first entered Sprout Digital’s Visibility Management campaign, the store had a 43% listing score. Only one search engine had their correct location information and just one directory site had the information correct. In four months, Spanky’s now has a 100% listing score and their information shows up correctly on Bing, Google and Yahoo search engines, as well as review, directory, and social sites.
In addition, Spanky’s citations have nearly tripled in that time. Citations are mentions of a business name along with another piece of business data (phone number, address, website, or any combination of those) that are key in search marketing optimization as well.
Correct info showing up across popular sites
Citations near triple increase
57% increase in presence score